Hokis came to us with a vision for a new brand that would sit in the market and instantly feel established.

Featuring an initial series of 3 signature unisex fragrances that offered something different to the Australian market. Influenced by the Mediterranean and Eastern Europe, producing fragrances using the best ingredients, while still providing great value.

We have shaped the new visual and verbal brand and assets, including a launch campaign for the 3 signature unisex scents. Inspired by the architecture of Armenia, an arch provides a window into the brand.

Hand written love notes, transport our audience to a time or place that evokes the feeling of butterflies in the pit of their stomach. 

The packaging and touchpoints provide a sense of discovery and engagement with subtle tactility and layering of textures and messaging.